For Coaches & Fractional Executives
Jamal Reimer went from $20k to $80k/month. Ignacio Carcavallo generated $306,000 in 90 days. In 60 minutes, we audit your pipeline — and hand you the written plan on the way out.
Free 60-minute session. No pitch. Written action plan delivered within 48 hours — yours to keep whether or not you work with us.
The real problem
Referrals are warm and converting. But the timing is uncontrollable. One bad quarter with no referrals, and there's nothing to fall back on. Feast-or-famine isn't a streak of bad luck. It's the absence of a system.
You try a channel — LinkedIn, a newsletter, a webinar — with no hypothesis, no success metric, no stopping condition. If it doesn't work, you don't know why. If it does, you can't repeat it. Activity without attribution teaches you nothing.
Qualified leads in pipeline this quarter. Conversion rate from lead to booked call. Revenue attributable to marketing. If you can't answer all three right now, you're not running a marketing system. You're running on hope.
You know you need to fix this. You feel guilty every week you don't. But you don't know what to build first, what a real experiment looks like, or what success means. The knowledge gap is real — and nobody has shown you the structure.
Why we built this
Three years running GTM campaigns for coaches and fractional executives. Not as a strategist who advises. As the operator running the ads, writing the sequences, tracking the numbers, and measuring the results against real revenue goals.
What we saw: every practitioner had the same problem. Smart, experienced, earning well — but completely unable to tell which of their marketing activities was actually generating clients. They'd hired agencies. Paid for retainers. Got monthly reports full of impressions and engagement rates. When the retainer ended, they owned nothing and the pipeline was still unpredictable.
So we built the structural opposite. Before every campaign, we agree in writing: what we're testing, what success looks like, when we stop. The client owns everything from day one. And our stated goal is to make ourselves redundant. That's not a line. It's in the contract.
— Seba Chanes, Founder, OutDo GTM
The Test-Prove-Scale System
A structured three-step process that finds what works, proves it, and scales it — with a written agreement before every campaign begins.
60 minutes. We review your current pipeline, revenue goal, and what's missing. You leave with a written prioritized action plan: what to test first, the success metric for each test, and what the early failure condition looks like. You can execute it yourself, with us, or not at all.
2-week sprint. Complete marketing funnel, brand voice guide, and 90-day Test-Prove-Scale Roadmap built and live in your accounts. Every subscription in your name. Nothing lives on our side. The foundation is yours from day one.
Each month: one focused campaign, one written agreement, three numbers tracked. When a test validates, it keeps running and we build the next channel. When it doesn't, we kill it and move on. By Day 90, at least one channel is producing qualified leads consistently.
The written agreement before every campaign is what separates this from every agency retainer you've tried. Before any work begins, both parties agree: what we're testing, what success looks like, and when we stop. No ambiguity. No rolling retainers on activity that can't be evaluated.
Three plans. One system.
Every plan starts with the free GTM Audit. From there, choose the level of support that fits your situation.
Not sure which plan fits? Book the free GTM Audit — we'll tell you exactly where you are and which plan makes sense for your situation.
What you actually get
Everything below is something we build or run — not a strategy we hand you and wish you luck with.
| # | Deliverable | Perceived Value |
|---|---|---|
| 1 | GTM Audit (Predictable Pipeline Session) — pipeline reviewed, revenue goal set, first move identified, written action plan delivered within 48h | $1,200 |
| 2 | Brand Voice Guide — your tone, language, and positioning extracted and used as the quality standard for every piece of copy we produce | $800 |
| 3 | 90-Day Test-Prove-Scale Roadmap — written plan tied to your actual revenue goal with 3 prioritized experiments and defined pass/fail lines | $1,500 |
| 4 | Written Campaign Agreement (per campaign) — hypothesis, success metric, and early failure condition agreed before any work begins | $500 each |
| 5 | Three Numbers Dashboard — qualified leads, conversion rate, revenue from marketing tracked and reviewed every month | $800 |
| 6 | 3–5 Live Experiments per Quarter (GTM Operator) — built and run by OutDo, with each proven test immediately scaled | $4,000 |
| 7 | Monthly Test Review — what ran, what the results showed, what runs next month | $600 |
| — | Quick Win Sprint — one high-probability test identified in the diagnostic and launched immediately | $500 |
| — | Channel Recommendation Report — top 2 channels for your ICP based on diagnostic findings | $400 |
| Total Perceived Value | $12,000+ | |
GTM Operator: $3,000/month · GTM Coach: $1,000/month · GTM Build: $3,000 one-off
Results from real clients
"Before OutDo, I knew I needed a marketing system — I just didn't know where to start. The audit gave me the exact sequence to build it. Six months later, we 4x'd monthly revenue."
"I came in with zero inbound pipeline. The Test-Prove-Scale System found the channel that worked in the first 30 days. We scaled it and hit $306k by end of quarter."
"I'd been posting for 18 months without knowing if any of it was working. OutDo gave me the three numbers framework and we finally had a way to read the results. Game changer."
"The GTM Audit was the most valuable 60 minutes I'd invested in my business in 2 years. I left knowing exactly what to do and in what order. No vague 'strategy' — actual moves."
"As a fractional COO I had all the ops skills but no marketing system. OutDo built the foundation, designed the first test, and ran it. By month 2 we had qualified calls coming in weekly."
Why OutDo
| Traditional Marketing Agency | OutDo Test-Prove-Scale System |
|---|---|
| ✗ No written success metric before work begins | ✓ Written agreement: hypothesis + success metric + stopping condition before every campaign |
| ✗ Reports impressions, engagement, follower growth | ✓ Tracks three numbers only: qualified leads, conversion rate, revenue from marketing |
| ✗ Rotating team — different person every 3 months | ✓ One operator throughout. Same person on day 1 and day 90. |
| ✗ Tools and assets live in agency accounts | ✓ Everything built in your accounts from day one. Cancel tomorrow, it all stays. |
| ✗ Retainer keeps rolling regardless of results | ✓ Nothing validates by Day 90? Next month is on us. In writing. |
| ✗ Goal is to keep you as a client indefinitely | ✓ Our stated goal is to make OutDo redundant. That's the job done. |
The Day 90 Promise
Before every campaign begins, we agree in writing: what we're testing, what success looks like, and when we stop. Both parties know in advance what "working" means and what "ready to scale" means. If nothing validates by Day 90, the following month is free. This isn't a satisfaction guarantee. It's a performance contract.
Conditions (agreed at the start): client participated in all scheduled calls and provided required inputs within 48 hours · at least 3 campaigns were run during the quarter · no unilateral changes to running campaigns without a new written agreement · claim made within 7 days of Day 90.
Is this right for you?
Common questions
Book your free GTM Audit
60 minutes. Written action plan. No pitch. Yours to keep regardless of what you decide next.
We run a limited number of GTM Audits per month. Book now to secure your slot.
Ignacio Carcavallo had zero inbound pipeline when he booked the GTM Audit. He couldn't answer two of the three numbers. By day 90, he'd generated $306,000 from a single channel we found, proved, and scaled together. He didn't grind harder. He didn't change his offer. He got a system that found what worked. That's what this session is designed to show you — whether that system exists for your practice. Book your slot before this month's audits fill.
— Seba Chanes, Founder, OutDo GTM